Hannah Johnson
Opinion
13 August 2019
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Values-led marketing is not a new idea, but what the industry is lacking is a way of measuring this approach. Blue State's Hannah Johnson argues we have to look outside of advertising and think long-term to find answers.
Opinion
18 June 2019
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Could AI have role in testing content? Hannah Johnson explains how it’s now possible to generate results as valid as those from focus groups and surveys using synthetic personas.
